| With the rapid and steady growth of our country’s economy,China’s real estate industry has had considerable development in the national economy,and gradually becomes the pillar industry of China’s economic development. Real estate market positioning has important theoretical and practical significant for promoting the healthy development of the real estate industry and enhancing the competitiveness of the real estate business. It has also become the key to success of the real estate development projects. However,serious homogeneity and inaccurate positioning and other project problems still exist in our current real. the success of the project and the development of corporate branding. How to undertake the market positioning accurately has become a new topic of the real estate.This article analyses carefully about the potential problems of urban real estate project market positioning,and setting up a more complete poisoning strategy. on this basis to determine the specific content of the A real estate project market positioning, customer positioning, product positioning, price positioning.Therefore,the article has some practical significance,hoping to have a great help to develop businesses,thereby creating a first-class real estate brands. |
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