Chinese Medicine Industry In The Export Trend And Competitiveness Analysis

For thousands of years, Traditional Chinese Medicine or TCM has been used to diagnose and treat the body as an integrated system. Today, at the international market, people know more about the Traditional Chinese Medicine than before and they begin to notice the Traditional Chinese Medicine which is different from the western medicine in the function mechanism and effect. So now we pay more attention to the Traditional Chinese Medicine is very important and necessary.Although we have the abundant resource in Traditional Chinese Medicine, we have not the strong competition ability in this field. At the international herbal market, we only have a few percents; this is not suitable with our position as Traditional Chinese Medicine's original country. Compared with other country, China has some advantages, such as abundant of Traditional Chinese Medicine material, the broad and profound theory and so many years' practice experience. Now in our society, besides the comparative advantage we should use, we also need construct the competitive advantage. Today on one hand the comparative advantage of our Traditional Chinese Medicine has not been adequate used; on the other hand the competitive advantage has not been well constructed, so our Traditional Chinese Medicine's competition ability is weak. Basing on the current situation, the text analyzes the Traditional Chinese Medicine export situation, studies the ways improving the competitive advantage and provides some consultants for the government.Taking this train of thought, the structure of this text is arranged as following: In the part of introduction I analyze the background of the selected title and the relevant meaning, and summarize the documents. The following text part includes the content of five chapters. Chapter one, shows the present situation of domestic and foreign Traditional Chinese Medicine market, defines the Traditional Chinese Medicine product and analyzes the characters and problems of our market. Chapter two introduces the theories about the competition capacity, so in the later chapter I will use these theories analyzing the Traditional Chinese Medicine market. Chapter three, using the demonstrating analyze I get some indexes that show our competitioncapacity from the market structure angel, and then compared with Japan and Korea, summarize our Traditional Chinese Medicine's gain and loss.Chapter four using the SWOT model, shows the Strengths, Weaknesses, Opportunities, Threats of the Traditional Chinese Medicine industry, so we can see it clearly and find the existing problems. Chapter five is some suggestions to help solve the problems and enhance the competition capacity of our Traditional Chinese Medicine industry.