Customer Relationship Management, Applied Research, International Freight Forwarding Company In The Abc

With the fast step of opening and innovation in our country, and development of productivity, nowadays transportation market is more supply than requirement, there existences better and worse forwarders in this field too. under the hard competition, the enterprise has to provide the production and services which customer really needs so as to survive in future, it's named the era of "customer director".In order to adopt the needs of development in this market, further exploit the local market in Dalian, the problem and defect of Customer Relationship Management in ABC company needs more found and improved .the goal is to enhance the abilities on profit, competition and customer's satisfaction extent, reach the systematism management within the group.This article mainly introduces the application of CRM (Customer Relationship Management) in ABC International Transportation Company. Combined with Business characteristics and company status in this field, it analysis the company's customers ,and tries to find the way on how CRM plays a role on customer management and partner relationship management in ABC company. Through the application of CRM , the company could provide with proper and accurate projects to different kinds of customers. The company's level of service & reputation in the market will be boosted.