-funded Insurance Company, The Comprehensive Management Of Personal Marketing

Individual agent of insurance is a kind of insurance agent. At present, it dominates the agent market of life insurance in the mainland. With its particular market functions, individual agent has greatly contributed to the prosperity of the life insurance market. However, as the market further develops, some individual agents' behaviors have been discovered to be harmful to the developments of life insurance market, among which moral crisis is especially, serious and has drawn great attention in the society. The misguiding, and sometimes being cheating, has caused applicants' for insurance discontentment and criticism from the public. The account of insurance agent become big, but the quality of agent become low. Discrepancies of formal constraints such as salary assignment system, training system and qualified identification system would be explored.The study of individual agent of insurance only includes processing the quality of agent. research in this area has two problems: one is that changing the agent market is not been pay great attention to ,another is that manage idea of insurance company is not proper.Applicants' for insurance discontentment and criticism from the public has been caused. It has become a prominent issue that hinders the insurance industry from developing continuously and healthily. This paper has studied the defect of LI individual agents in the mainland. Whole reform in LI individual agent is asked: managing idea should be suitable; the function of Insurance Regulatory Commission should include regulation and service. The management of life insurance individual agents should suit the market. Only in this way, we can protect our Chinese insurance market.