Samsung Electronics Research, Marketing Strategy In China

China is one of the rapidly growing countries in the world, and after join WTO, thestate of affairs in a nation is also rapidly changing into stable in economics such as stockand finance market. And new business chances are more and more be appeared. That'swhy so many foreign companies rush to China market with huge capitals and newtechnologies. According to a research, about 99% Chinese local companies don't havethe right to a patent, and 60%companies don't have their own Brands. That means, onthe other hand, Chinese local companies might be lost chances to take their own marketfirst by aliens. However, we have to point thing is local company's attitude. MostChinese local companies treat these problems as a humble situation. They are supposedto consider why these situation be happened, and what should they do at least one time.In my opinion, to make global brands, to develop competitive core technologies, andto build effectual marketing ways, they need to bench marking Samsung electronics,because those are the ways how Samsung electronics could be a global company.According to a research report, during so many companies in one field, only a fewhuge companies obtain 70~90% market share, for example, such as Nokia, Samsung,and Motorola in cell phone market.Samsung electronics also through completely bench marks Japan Companies such asSony, and makes efforts to develop their own unique management and marketing style,finally, could overtake Sony with digital products.So I would like to introduce the successful Chinese business experience of Samsungelectronics with a research to point out the respect that Chinese local company can usefor references. Hope it can achieve "Learn wisdom by the follies of others" the goal.