Chinese Auto Companies Export Strategy Research

Automobile-export is a standard of examine how developed a country'sauto industry, only export in quantities could be competitive among globalmarket. Joint ventures are restricted by foreign parties, but national-brandssuch as Chery, Geely, Changcheng have became export leaders ofChinese-built automobiles. Most automobiles were exported to Middle-east,Middle-Asia, Southeast and Africa. Because auto industry in these areas islower developed, but demands are higher. Nowadays a few autos have beenexported to the developed countries,but we notice that quantities are small,because there are so many unsettled problems in quality, technology,intellectual poverty and after-sell services.This article tries to analyze current export situation of national brands,specially several major private corporations, and work out the problem theywill meet in abroad market, such as product quality, target market, establishbrand, and after-sale service. It focuses on discussing competitive strategieswhich should be accepted by using the principle of global marketing.