Research On The Export Of Automobile Of Self-owned Brand

After the recent years fast development, the automobile product exportation hasbecome our country automobile industry the important constituent and thetransformation foreign trade growth way important carrier. The automobile entirevehicle exportation most needs the national strategic support. But the Renminbiexchange rate revaluation, exports in recent years to Our country AutomobileEnterprise creates the very great cost pressure, weakened our country auto exportprice competitive power. Gradually stable and the brand value will appear graduallyalong with the independent brand in the domestic low end market possessive amount,promotes our country automobile and the spare part exportation continues the healthstable development, the implementation independent brand exportation strategyshould be the next automobile enterprise work key point. The exportation is theChinese independent brand automobile inevitably choice, in particular in 11yeardomestic market adjustment stage, exports into very many enterprises the straw tograsp, although faced with pressures and so on Renminbi revaluation, but exports thevehicle the sales volume contribution is very many enterprises regards as importantextremely, therefore guarantees the quantity to guarantee the profit to be moreimportant than. How adjusts the domestic automobile enterprise the strategy, enlargeexportation quantity, by the time achieved healthier and sustainable development, iseach automobile enterprise, in particular has the matter which the independent brandautomobile enterprise must pay attention. Therefore studies the indepbrand autoexport the question to have its theory significance. Certainly, the exportation strategyplan which carries on in view of some enterprise also has its practical significance.This article conducts the research on the independent brand automobile exportationquestion, the goal has pointed proposed some valuable solution and should pay attention the question carries on the model and the reference for the automobileenterprise, achieves the promotion independent brand the goal and the gainmaximization profit.