Travel Agency Tours Node Design

Travel agency is an important ligament between tourist and tour enterprise, which mainly expressed by tour products, namely tourist routes, provided by travel agency. Travel agency can arrange tourist routes and schedules, select proper foods, resides, hoofs, travels, amusements, etc, provide relating consults and services, and also low down the consume costs of tourist. As a result, whether the tourist routes design and its sell are good or bad, can directly effects economical and social benefit of tour enterprise.On the point of travel agency's view, when designing the tourist routes, this article focuses on the device of its hardware, tourist route nodes. Making use of theory and demonstration research, it analyzes choosing the number of nodes, joining and renewing node arrangements of tourist routes. Adopting lots of manage and economic measures, the essay researches the tourist route nodes with quantify and qualify method, in the hope of design a tourist routes which can benefit both travel agency and tourist.Taking the one-day travel in the east of Xi'an for example, the article put relating data into theory analysis of designing tourist route nodes, in order to simplify substantive hypothesis terms, clear theory analysis, enhance its usage. In fact, the macro and micro conditions of distinct tourist destinations are not the same; so, the tourist routes to various of target markets are different; and we should design corresponding tourist routes.This essay makes use of theory and demonstration research, quantify and qualify method, and researches the choosing number of nodes, joining and renewing node arrangements of tourist routes. The whole text use the methods of game theory, marginal benefit analysis, psychology analysis, Boston matrix analysis, lifecycle analysis, and analyze some restrain factors behind tourist route nodes number. And then research the compositor arrangement of tourist route nodes with demonstration analysis, for sake of making it accord to the rule of travel activity diversification of tourist. At last, based on node lifecycle, the article studies each node with Boston matrix. In conclusion, the essay stands for the travel agency; starts off tourist route...