Industrial Integration Of Enterprise Business Model Change

The Purpose Of the article is trying to provide several enterprise strategy ways by studying the formerly industry convergence behavior.The popular industry convergence theory believed that through the enterprise technology innovation and the government deregulation, the industry convergence will be reality. Mr. YangJianwen and so on proof that industry convergences could happen only the change of management innovation idea combines with the technology innovation and the government deregulation. This article according to this theory shows that traditional operation pattern transformation is the essence and the key of industry convergence.In the original business model, the enterprise's investment is not efficient due the resource is scattered, so the single units can not response quickly. The cooperation in the enterprises between the units did not match perfectly. The change of the repertory of the enterprises can not be control precisely. In the time of the industry convergence, the interior environment and external environment was changed deeply. All these change forced the enterprise to seek own survival and to develop himself highly from the strategy. The business management starts to enter the new times of the strategic management.Under the time of industrial convergence, diversified business operation strategy is Schumpeter "creative destruction ", is the most obvious one. Enterprise diversified business model's management main goal, not merely disperses the management risk, and moreover which is make the enterprise business service range into whole integration. Because the industrial convergence brings the company organize boundary to extend willfully. The internal business is overlapped. The enterprise's business also obtained the relatedness.Under the time of industrial convergence, by using the vertical integration strategy, the enterprise has been strongly linked up on the produces chain or the sales chain. In the production, manufacture and sale process, the upstream and...