Hard-line Import And Export Companies To The Eu Marketing Strategy Research

Along with the globalization of economy day after day, it brings the Chinese enterprises chance for increasing and expanding, on the other hand, it gives us challenge, which we may lose the domestic market and foreign market finally, because stronger and competitive global competitors will push us out of the raceway. In view of this economic underground, Zhuzhou Cemented Carbide Group-the biggest cemented carbide producer in China should take positive attitude to explore the market and acquire advantage position in the international market by using international marketing method. EU is one of the biggest markets for cemented carbide among the world, and its relationship with China grows better and better. No doubt, it's an ideal goal market.This article base on the basic international marketing theories, by analyzing the current marketing situation of Zhuzhou Cemented Carbide Group, whole international environment of cemented carbide fields and cemented carbide fields in EU, summarizes the advantage and disadvantage, opportunities and challenge, as well the international marketing problem of Zhuzhou Cemented Carbide Group imp. & Exp. Co. Aim at all of these problems, This article put forwards the marketing strategy for products, pricing, marketing channel, sales promotion, service and net sales, as well the implementing proposal.This article provides reference value for Chinese cemented carbide manufacturers to explore the international market, further more, and it provides the methods to improving their management level, marketing ability to acquire international market shares...