Three Heavy Machine Excavator Development Strategy Research

Since 2001 later , the whole native mechanical engineering manufacture was ascended so much, so it will have a more positive future.Among this manufacture, the dig mechanical is one of the most important machine for earthwork. It still has a good market in the coming 3 year, so the inner manufacturer of this industry should have to grasp this chance to envisage the challenge.As one of the dig mechanical manufacture, SANY Group must work the long term and competiton form mark ,to adapt the intense competition form market, to increase the competitive strength.This thesis focuses on SANY Group and analyses the external-factors-in economy, society, culture, environment, law, technology and etc.It applies "External Factors Evaluation (EFE) Makix" to evaluate the availability of the enterprise's reaction to key external factors; It applies "Botor's Five Model" to analyze the competitive situation and extent among the enterprises of different sizes and different competitive strategies as well as to evaluate the effectiveness of the presently-adopted competitive strategy used in SANY Group to and find out the threat and opportunity in the business competition.Meanwhile, It applies the analyzes comprehensively the management marketing production and quality-controlling research and developing ability, the system of information, and financial management and information; And it also applies the "Internal Factor Evaluation (IFE) Matrix" to evaluate the advantages and disadvantages inside the enterprise and to analyze the especial ability and main weaknesses; It also adopts "threat- Opportunities- Weakness- Strengths Matrix" to match thekey internal and external factors, which result in four proposals of the SO, ST, WO and WT strategies for enterprises to guide the enterprise to give full play to strong point and seize opportunities, offset the threat and make good use of opportunities and eliminate weaknesses and then can provide the alternative strategy for JIANSHE Group.Besides, it adopts the "Strategic Position and Action Practice Evaluation Matrix" to analyze and evaluate the present strategic position and detailed strategic and according to the defined tasks, long-term and short-Term targets, it may determine the type of strategy and the concrete strategy which should be chosen in enterpnse.The last conclusion is:SANY Group should adopt the integration strategies for development of enterprise under such economic environment and competition; As for the marketing, the enterprise should adopt the cost -leadership strategy, and some of market penetration strategy, product development strategy, attack strategy; they also consolidate the basic advantages and take some risk of the market to improve capacity and strengthen economic development.With the stabile development, they can make great progress in enterprise's development.