Beijing Capital Airport Development Strategy

Since China's entry into WTO and Beijing successful bidding to holdthe Olympic Games, the economy of China develops rapidly, meanwhile, theaviation industry in China also flourishes greatly, now the Capital Airportfaces more brand new opportunities and challenges than ever.The development of airport industry attracts more and more focus ofrelated sides, the study on airport industry development gradually rises. Asa window of modern economic development, airport can reflect the trend ofthis industry development, it's also an important backbone industry of localeconomy, even national economy, an indispensable part of market economytoo. At the same time, the Capital Airport occupies a very important place innational airport industry with its own feature and advantage, therefore, thestudy on the development strategy of Capital Airport has its own practicalmeaning.Standing from strategic angle and based on connection theory with thereality, this article firstly introduces the history and current situation of theCapital Airport and the importance of China building a large-scale hubairport, then it analyses the feature of the large hub airports around theworld and the general condition of the large airports domestic and abroad,which have direct competitive relation with the Capital Airport. Besides, thearticle uses SWOT analysis theory to demonstrate how the Capital Airport,in the condition of seeing clearly its own advantages and disadvantages,grasps opportunities in time and accurately make clear its own marketposition when facing exterior opportunities and threats. The airportpositions its strategic direction as the most important comprehensive hubairport in China, with full functions of a national airport, and develops intoone of the largest comprehensive hub airports in Northeast Asia in the future.The article further studies and elaborates on the strategic goals,implementation plans and concrete strategic implementation schemes of theCapital Airport.