China Petroleum Chongqing Sales Company Marketing Strategy Research

After china joined the WTO and opened to the outside world in the petroleum market, Petrochina Chongqing Marketing Company, the market compellation among the petroleum sales companies becomes more and more intense Petrochina Chongqing Marketing Company will be faced with the pressure of the market share and will be faced with the challenge in the marketing of produced oil. In order to live and develop, Petrochina Chongqing Marketing Company must open up the new market and adapt the market in the limited time. So, it has very important meaning to study this thesis. The study can help Petrochina Chongqing Marketing Company enhance the market competition.Firstly, the thesis analyses the sales present situation. On the base of the analysis of the sales situation during 2001 to 2005, the thesis introduces the investment items and the installation of the oil storage and probes into the construction situation of the allocation and delivery center. And the thesis analyses the achievement and the problems. This analysis is the base of next studies.Secondly, the thesis analyses the market environments, which include the characters of the produced oil market and the competition opponent. And on the base of analysis of the supply and demand, the thesis forecasts the consume quantity and consume structure in the Chongqing market. The thesis analyses the factors, which influence the sales of produced oil and the development trend of the international oil industry. According to the above analysis, the thesis analyses the market environment and the competition power of the Petrochina Chongqing Marketing Company and probes into the sales risk.Thirdly, on the base of the above analysis, the thesis studies the marketing tactics. According to the Chongqing "eleven-five" planning and the development planning of the Petrochina Chongqing Marketing Company, the thesis studies the development goals and marketing tactics. According to the marketing tactics and the practice, the thesis analyses concrete problems and puts forward measure, which can enhance competition capacity. Such as, enhancing management, establishing marketing systems, learns experience from excellent companies, perfecting marketing means and methods and improving the marketing level.