On The Shaping Of Our Corporate Values

A successful enterprise must have its own "soul", the "soul" is the enterprise values. Enterprise values not only is the core of an enterprise culture ,but also is to guide business success "buoy". Western scholars and entrepreneurs not only value for the enterprise values of theoretical research, but also to shape the practice of business values reflection. Following China's accession to the WTO, an enterprise values have gradually shifts from the concept of corporate life into our most lively, most not be taken lightly " Practice topic ". The adoption of the values of enterprise content, features, functions, and so briefly, out of the theoretical framework for research on business values. Through case analysis and micro - macro phenomenon research, clarity of the Chinese enterprises have emerged in shaping values, the values shaping business practice and reflect our current enterprise values that shape the ways and means.