Selection Of Competitive Strategy In The Sme Clusters

In the 1970s, inflation and economic stagnation were universally coexisting in the capitalism world. On the contrary, the economy in a few European and North American regions developed steadily, even continued to grow and became the areas that overcame declination. Most of these areas were where the enterprise cluster had the vigorous development. Italy is the most typical example. After 20 years' development, some enterprise clusters with distinct characteristics have formed in certain regions of our nation. The enterprise clusters in our nation are mainly scattered in costal areas, such as the Yangtze River Delta, Pearl River Delta and Persian Gulf. Especially in Zhejiang and Guangdong Provinces, the enterprise clusters are the most crowdedly distributed, the characteristics are the most distinct and the development speed and development level are superior to that of the clusters of the same kind in other areas. A great number of cases from home and abroad indicate that local enterprise clusters are promoting the economic development of the whole world. In global economy, a country can not only count on its global giant enterprises but also more importantly the small and medium-sized enterprise cluster rooted in the national territory in order to obtain competitiveness.Enterprise development of clusters promotes regional competitiveness and become the motive force of economic development. Enterprise clusters also indicate the need of organizational adaptability to mode of production and market environment change. As it has proved, the cluster development model is the effective growth route of small and medium-sized enterprises. I argue that the cluster growth mode should become the major mode of development for the small and medium-sized enterprises in our country.The strategy which enterprises adopt influences the enterprise's cluster competitiveness that they belong to, and the special environment of cluster influences enterprise's resource, ability and strategy. This thesis analyzes the cluster's influence on enterprise's resources and ability, and concentrated on the formulation and implementation of enterprise's competitive strategy in medium and small cluster. According to Porter's theory, there are three kinds of competitive strategies: cost...