Chengdu Company C Virtual Operating Cooperation Strategy

Since 1990's of 20th century, world market transferred from seller to buyer orient. The consumers'individualized demand is becoming increasingly conspicuous. The suppliers suffer very pressing leading time for delivery of merchandise and service. For sake of existing and developing, the enterprises have to satisfy the consumers'individualized demand. It requests the enterprises possessing agility and adaptability in the environment of such new competition. Under the circumstance, Virtual Operating, focus on cooperation and aims at varying market demand, emerges.Recently, lots of management and technology innovation emerge rapidly. Especially, flourishing computer and network technology, based on micro electronic, bring the infrastructure and requisite to Virtual operating.In the meantime,"Win-Win"notion replacing"Win-Competing"becomes the tendency of contemporary management."Win-Win"notion stresses on creating more market value, expanding new customer group, realizing resource complementary and virtuous interactive."Win-Win"notion benefits enterprises themselves, partners and customers."Win-Win"notion is same as"Cooperation and Competition"of Virtual Operating. Aiming at the problems in the process of virtual operating, the dissertation provides Chengdu C Company a systemic and comprehensive tactics, and the concrete methods in terms of establishing the information platform, reconstructing the organization structure, renewing the operation notion, establishing the advantage capability, identifying the market opportunities, selecting the partners, choosing the virtual operating mode, concluding the agreement, virtual operation, allocating the profit, achievement evaluation.The small medium-sized enterprises are playing a critical role in the national economy of China. From studying the cooperation tactics of virtual operating, the dissertation can bring the mass of SME a thinking to response the varying rapidly market.