Small And Medium-sized Retail Enterprises In China To Develop Voluntary Chain Operation Countermeasures

The number of small retail enterprises is account for over 98% of business enterprises in our country now. Facing the "over excessive period" of our market and the overall competition environments, these small retail enterprise have to deal with not only the domestic and international business competition ,but try to set up the competition ability in the market competition.As a type of retailing chain stores, voluntary chain using the methods of "unified purchase , unified dividing, unified the balance of accounts, share the information together" , promote the ability of conduct, increase the ability of competition and the anti- risk ability, support the market order, raise the whole competition ability of industry and arouse the related industrys development, thus it can get the goal of whole scale business ability , corresponding operating ability and large scale operating benefit.In this article , the author try to show the strong vitality and the great potential in the widely development of voluntary chain in the view of economics, and find out the realistic conditions and solving ways in the developing of domestic small retail enterprises, so as to raise the competition ability, expand the existing space of small retail enterprises.