Study On The Application Of Joint Distribution In The Voluntary-Chain Store

Facing the competitive pressure from domestic and foreign retailing giants, voluntary-chain is the way how the medium and small retailers can survive. The key tosuccessful voluntary-chain is joint distribution. This paper is focusing on thefollowing points: What is the exact meaning of joint distribution in voluntary-chain?What forms can the joint distribution take, and which one is most suitable for themedium and small retails in china? What is the critical points in real practice? Whatproblems may be encountered and how should we handle? After research and study,this paper proves that: In the case of voluntary-chain, joint distribution is "A kind ofmodern logistical method in which several retailing companies who used to dodistribution separately, now integrate their logistical resources and needs and conductlogistical activities like distribution together through a certain kind of organization.Analyzing the specific distribution need of the domestic retailing companies and thedevelopment of the third-party logistical market, it is proposed that realizing jointdistribution using the third-party service provider is the most feasible and effectiveway. The critical points are the organization of the voluntary-alliance and thebuilding and application of the distribution center. There are several problems shouldbe considered in the planning process, which are trust between companies,commercial secrets, cost allocation and profit sharing, lack of policy support etc.