International Hotel Chain Business Model And Its Implications For China

At present, the proportion of single hotels is declining in international hotel industry, and hotel chain is becoming the mainstream by the link of capital or non-capital ways. It is necessary that the hotel chain becomes a trend, when the profit per year is falling off. The operation of hotel chain results in the development of hotel groups, and hotel groups are cutting cost by taking advantage of economies of scale and economies of scope. They also get the continuing competences through integrations of insides. According to analyzing hotels operation in china and international, this paper gives the operation model in international hotel chain and the importance of hotel chain operations.I discuss the need for hotel chain operation and the base of doing it, and then put forward a further hotel development strategy on this basis, the International Hotel Development of the integration of electronic distribution channels, the strategy Chinese hotels should adopt when they face fierce competition, and the preview of expanding to other fields. As long as Chinese local hotels use the chain operation strategy, they could better play to the advantage of local hotel itself, and then can they achieve the revitalization of China's hotel industry.