Business Plan, Set Up The Lighting Choice Mall

After decades of development of light production in china, we have become the largest lighting lamp manufacturing country around the world. However, as the high speed of development but lacking of suitable management results in infinte unharmonious between production and marketing, which will cause repeated laboring and a waste of resouces as well. If there is still no effient way to harmonize the section of production and circulation, the disordered lighting market will go on and become worse.As the lighting market being restrained and industrial limitation not tough, if we want to standardize the whole market and seek more space for development, we should start from the circulation channel. While the demand of engineering lamp has its own speciality, it is not easy for them to utter by retailing way. In this thesis, I will lay out a programme for these light by choosing market for themselves. I will make a thorough analysis and prediction on the current lighting market, and give a research on the problems maybe encountered during the process of investment, meanwhile provide suitable solution to these problems, all for which to prove the necessity and feasibility of this programme.