Research On Problems And Countermeasures Of Jianye Real Estate Light Assets Operation

The background of this paper is the multi-polarization pattern of China's real estate industry from its inception,development and maturity.The real estate market has experienced overheating in some areas of the real estate market.There is a trend of foaming,while in some places,the inventory is too high,and the market has been digested.Slow,all kinds of situations have caused structural contradictions in the real estate market to be prominent,and various risks are superimposed.In order to better guide the real estate market on the right track,the national and local governments have successively introduced a series of macro-control measures such as purchase restriction,loan restriction,and taxation policies.In addition to the adjustment of the national economic structure,real estate enterprises are facing greater difficulties in the current economic society.The survival dilemma needs to promote development through transformation.This paper takes Jianye Real Estate Co.,Ltd.,which implements light asset operation in China,as a case study object.The first part is the introduction chapter.The research direction is used to introduce the research direction of this paper,then the research content,research methods and significance are introduced,and the paper Innovations;The second part of the literature review and theoretical basis,through the study of domestic and foreign research on light assets,provide ideas for the writing of this article,the theoretical basis of the study provides a solid support for the research and countermeasures of this paper;the third part is The relevant background of the company introduced the motivation of Jianye Real Estate's implementation of light asset operation mode,and then analyzed the light asset operation mode of Jianye Real Estate based on the agent construction mode.The fourth part develops the company from the financial point of view.Based on the theoretical basis of this paper,the paper analyzes the operation status of Jianye Real Estate's light assets,and finds that the company still has problems such as high cost,high debt pressure,and inadequate supervision;In the fifth part,the proposed improvement is proposed.The first is to broaden financing channels,increase corporate cash flow,and ease financial pressure;second,to improve the scale of light assets and improve operational efficiency;third,do a good job in talent training and improve personnel operational capabilities;fourth,strengthen agency management and ensure projects.Quality;five is to do a good job of cost control.In addition,in order to make the proposal effective,the sixth part puts forward appropriate safeguard measures.In the real estate operation under the new situation,the company should embrace the development of the times,improve the efficiency of information communication,set up a light asset exchange platform,and improve the efficiency of problem solving.Do a good job in light asset operation process management,and raise awareness of its own risk prevention and control.Finally,we must do a good job of docking with the government,participate in government construction work in a timely manner,and always maintain consistency with national economic development and macroeconomic policies.Through the research on the light asset operation of Jianye Real Estate Company,Expanding the company's market share,improving its core competitiveness,and helping the company maintain a relatively advantageous position in the value chain.However,we must also be aware of the problems existing in the operation of light assets.We need to make optimization measures to further improve the company's light asset operation model,enhance the competitiveness of the company,and continue to exert strength for the company's long-term development.