Research On The Operation Model Of Light Asset In H Real Estate Company

Business model in the use of enterprises in the development of enterprises to achieve an unprecedented position,between enterprises because of the choice of business model,affecting the financial problems of enterprises,The difference between enterprises is becoming more and more obvious.And therefore in the enterprise creation and development and enterprise value creation and value management,the business model of its impact is an important issue.Financial investment "low",asset size "small",asset shape "light",knowledge use "heavy",investment efficiency "high" is an important feature of light asset model.In the context of China's high-tech industry began to use the light asset model,the traditional industries have begun to test the water light asset model,the real estate industry to seek to adapt to social development and transformation,light assets become the direction of its reform.The domestic real estate industry has been in the development of heavy asset model,is a typical intensive financial type of industry,due to high demand for funds,a high time for a large inventory may lead to significant financial pressure on real estate companies,resulting in funding strand breaks,So we can see that China's real estate enterprises in the sustainable development of a significant risk,how to get rid of this high-risk risk burden,decentralized business risk,to ensure sustainable development,China's real estate enterprises have lots of problems need to be solved.H real estate companies in China's commercial real estate industry occupies a leading position in China's real estate industry is relatively depressed in the background,the earlier has begun to test water assets to light assets of the transition transition,2016,H real estate companies in the light asset model operation The success of the strategic transformation is also the reason why this paper chooses it as the case analysis,hoping to use the good results obtained in the light asset model as the background of the research and evaluation.In the case analysis and research on the application of the case of the light assets of H real estate,it is valuable for the real estate industry and other traditional heavy assets industries from the feasibility of transformation to the concrete transformation process and the successful results in the later period.This paper includes six parts,based on H real estate company light asset operation mode case study,targeted analysis of the light asset construction and possible problems,sum up the reference significance.The first part,first put forward the research background and research significance,combing the domestic and foreign scholars on the light asset operation mode research results,at the same time pointed out the research ideas and innovation.The second part elaborates the basic concept of light asset model and moat,smile curve and virtual value chain theory.The third part introduces the status of H real estate company and industry,and realizes the transformation strategy of light asset mode for H real estate company.The fourth part analyzes the financial results of the enterprises after the transformation of the light assets of the real estate companies.The fifth part summarizes the significance of the implementation of the light asset model.The last part summarizes this paper,and makes a prospect for the future application of light asset model and points out the shortcomings of this paper.The innovation of this paper lies in the research on the operation mode of light assets in the traditional heavy assets industry in China.At present,the enterprises that use the light asset operation mode are mainly concentrated in the high-tech industry,and the human capital is much higher than the fixed assets Cost,light asset operations not only in theoretical research or other heavy assets of the actual use of the industry are relatively missing.H real estate company has a successful experience in light asset operation mode.Based on the actual situation of H real estate company,this paper studies the operation mode of light asset in light of the related concept of light assets in its original heavy asset operation mode.And finally to other industries to light asset operations model changes available to the revelation and optimization recommendations.