Blog Marketing Application

Nowadays blog marcketing has become one of the most popular net-words in the world.Blog marcketing as a new form for the application of net-work plays an important role in contacting and communicating,setting up brand image, crisis management,promoting sales and so on in the activities of enterprise marketing.Based on analysing second hand and first hand data,and combining the current situation of blog marketing and development trend, in addition ,comparing the other net-work marketing tools,find the value of blog marketing: improving the effects of marketing communication,decline corporate marketing cost,enhance the brand images,and be helpful of the crisis management.The key successful reason of blog marketing is enterprise should has good quality products/services, be honesty to communicate with customers; be innovative to use blog marketing ,be flexible to use the celebrity blog,and pay attention to the effect of opinion leader; integrate blog marketing and other traditional marketing tools. The key unsuccessful reason is corporate lack of invest, and only attempt to cheat customer.