| As a result of setup and development of market economy system, and huge demand towards sanitary ware market brought by speed growth of real estate industry, sanitary ware manufacture industry has been developing rapidly and the brand competition has been getting constantly intensely.Along with the economic growth in recent years, buyers'market has basically formed and competitions between corporations have developed into these within supply chain.By analysing characteristics and current development of sanitary ware industry, this article illustrates two key points on supply chain: the status between manufacturers and dealers; In order to succeed in competition, manufacturers and dealers must work together on the base of strategic alliance. The article also discusses how manufacturers and dealers should deal with the current market; by strengthening their strategic partnership, both parties can make profit and grow together.In addition, the article reviews relevant references on Supply Chain Management, analyses traditional distribution pattern as well as its main weaknesses; it indicates that traditional distribution pattern was out of date and, as a result of era flux and change of consumers market, is now replaced by dealers'system which is a common international practice and more suitable for current Chinese market. The article analyzes further the necessity of strategic alliance between manufacturers and dealers, and expatiates how manufacturers to set up such a relationship with dealers. |
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