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Alexander Aotai Electric Company Into Welding Machine Market In India Strategic Research

Posted on:2007-06-19Degree:MasterType:Thesis
Country:ChinaCandidate:Z Q LiFull Text:PDF
GTID:2209360212956174Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Aotai Electric Co., Ltd is one of leading welder manufactures and one of National-level Torch Projects in China with ranked second market share of Chinese Inverter welding machine. By taking advantage of state-of-the-art welding technologies, high competent talents and advanced experiment instruments supplied by Shandong University, Aotai Electric has gained distinguishably competitive edge in Chinese leading rivals. At the same time, the competition becomes more internationalized as more and more MNCs(Multination Corporations) of welding machines manufacturing nudges into Chinese market. In the fierce competition, Aotai Electric re-arranges quickly the lines structure to increase quality, promoting manufacturing technology and optimizing performance of welding machines as well as enlarging enterprise size and enhancing competitiveness. As the growth of Chinese exports hikes, the one of the most competitive Chinese welding equipments manufactures has began to sail into immense global market for lucrative opportunity by formulating International marketing strategy.As one of BEMs(Big Emerging Markets), the economic growth of India has picked up since 2002. The weight of service industry occupies heavily in its special economic structure. To enhance country's competitiveness in the world arena, the Indian government does a lot in improving manufacture industry. As long as Indian manufacture industry becomes booming, the...
Keywords/Search Tags:welding machine, Indian market, market entry strategy
PDF Full Text Request
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