The Indian Market Strategy Study About The Ferro-alloy Products Of GA Company

China is a major country of steel production,and also a primary ferroalloy producer.China's ferroalloy production accounts for about 40 percent of world output.Ferroalloy is one of the essential materials for steelmaking,and its consumption accounts for about four percent of steel production.China's infrastructure development can't separable from ferroalloy.China's ferroalloy production vigorously develop from the founding of new China,and gradually enter into the international market from the early reform and opening up period.Can be roughly classified into two stages.The first stage is the rough expansion stage,this stage is from 1945 to 2007,which has maintained high growth.The total amount of exporting,in addition to the period from 1995 to 2002 has a slight ups and downs,in the rest of the period is also a large proportion of growth.The second is to adjust the development stage,from 2008 to the present,the ferroalloy industry has been adjusted,the state began to pay attention to the rough development of iron alloy to the environmental problems,just rely on the increasing of production volume cannot really make China's ferroalloy products owns the advantage in the international arena.On the contrary,a large number of non-purpose expansion caused by the good and bad quality intermingled,oversupply,but makes the Chinese ferroalloy enterprises move arduously in the international market.In this paper,GA as a company engaged into ferroalloy export enterprises stands in a transformation stage of China which transfer from a ferroalloy big country to a ferroalloy powerful country,but also need to clear how to find their own product positioning,target market,and marketing strategy in the transition process.First of all,this paper analyzes the macroscopic environment of the development of major ferroalloy products in China,respectively,from the political,economic,social and technological environment.Then the marketing environment of the target market in India was also analyzed.And then around the status of the development of GA companies,including existing customers,product sales,to study the pros and cons,and the current marketing bottlenecks.And the product sales and customer needs to investigate and make the appropriate analysis.Then,the competitiveness of GA's ferroalloy market in India was analyzed using the Porter's five-force model,which focused on supplier bargaining power,buyer bargaining power,potential competitors,alternatives and industry competitors.Using STP theory,the Indian market segmentation,selection and market positioning analysis.I found that although the amount of ferroalloy is in the overall decline in the adjustment phase,but in India such a basic proposal for rapid development of the country,for manganese ore,ferroch romium,magnesium and other ferroalloy demand is still huge,and there is room for development.After analyzing the status quo of GA and analyzing its market competitiveness,the author thinks that although GA's resource advantages are small and there is no deep background or special market resources.However,in the field of ferroalloy export,we can still choose some large The company did not pay attention to the small category of products to focus on development,and then a small ferroalloy project in the steel demand this industry is still a great development space.Finally,through 4PS analysis of GA's ferroalloy product marketing strategy is reasonable and feasible.And the combination of the status of the company's personnel and the direction of development,to provide its marketing strategy should implement the corresponding safeguards,including the GA company to improve the management level and enhance the company's image,and should pay attention to risk management.In short,the purpose of this paper is to analyze the macroscopic environment of the whole ferroalloy and analyze the Indian market with the greatest potential for the development of ferroalloy,and analyze the ferrous alloy products with GA's potential in the Indian market.Through the analysis and positioning of the product in the Indian market,as well as its marketing strategy to determine the final implementation of the enterprise's development goals and long-term planning.