Interactive Innovation Project Based On User Participation In Enterprise Performance Influencing Factors

As China continues to unfold as a rising economical power in the East, Chinese enterprises are facing fiercer competition from internal rivals and external investors in their respective markets. As such, it is crucial that core competencies are acquired in order to stay ahead, and this can be achieved through interactive innovation. User participation in interactive innovation on a project level can play a significant role by garnering interest and emphasis on the breakthrough point of Chinese enterprises to implement the Blue Ocean Strategy. A win-win partner relationship can also be sought between enterprises and users through effective utilization of resources, knowledge and capabilities.This paper seeks to improve the performance of interactive innovation by focusing on the subject of the manipulation of factors that influence the degree of user involvement. The whole paper is divided into three sections: theoretical discussion, empirical research and study conclusion. In the first section, we review the development trend of user-involved interactive innovation research. Based on the research of similar user-involved interactive innovation projects and key successful factors identified in interactive innovation in both China and abroad, this paper forms the dominant directing idea of the whole paper and puts forth the corresponding theory hypothesis and research model.In the second part we identify the two-stage research process: the first stage involves expert visiting and literature referencing to determine the composition of innovation performance and its influencing factors, forming and validating the tentative idea of the research. The second stage involves questionnaire investigation, case study and results analysis. Five influencing factors of user-involved interactive innovation projects are reviewed based on empirical research and quantitative analysis through questionnaire investigation of 100 enterprises, from four aspects: project characteristics, interaction interface and guarantee measures of the project. Further validation of the relationship between these factors is also given. We try to find out the key influencing factors and assess the research model to demonstrate the relationship between the influencing factors and innovation performance.In the last section, this paper concludes the research results and suggests on how to improve the performance of enterprises' user-involved interactive innovation projects in China.