Research On Influencing Factors Of Knowledge Transfer In Interactive Innovation Of User Communities And Enterprises

Value co-creation has become the calling of the times. Value co-creation with users’participation changes the traditional view of enterprises’ value creation, and makesenterprises innovate the product or service form the point of users. Both of academicand practical departments pay much attention to the innovation with users’ or usercommunities’ participation. Interactive innovation of user communities andenterprises has become more and more important. The basis of interactive innovationof user communities and enterprises is knowledge which doesn’t separately exist inusers or enterprises, but as a cross organization resources existing. As an endogenousprocess, knowledge transfer in interactive innovation of user communities andenterprises is a complicated system engineering, is different from theinner-enterprises’ knowledge transfer and the knowledge transfer between enterprises.Research on influence factors of knowledge transfer in interactive innovation whichwill help to promote knowledge transfer and improve interactive innovationperformance, more ever to enhance the enterprises’ innovation ability and satisfy theusers’ needs, finally realize win-win situation.Based on the previous research achievements, this paper firstly analyzes theconnotation of knowledge transfer in interactive innovation of communities andenterprises, defines the concept of user communities, the concept of interactiveinnovation of user communities and enterprises and the concept of knowledgetransfer in interactive innovation. Also the paper analyzes the base of knowledgetransfer in interactive innovation of communities and enterprises from the body ofknowledge transfer, the content of knowledge transfer, the way of knowledge transferand the model of knowledge transfer. Secondly, the paper analyzes knowledgetransfer influencing factors from the body of knowledge transfer, the nature ofknowledge and the scene of interactive innovation. As the initiator and the receiver ofknowledge transfer, user communities and enterprises make different influences toknowledge transfer. Both of quantity and quality of knowledge affect knowledgetransfer. Knowledge transfer is scene embeddedness, interactive quality and relationship quality may affect knowledge transfer. Based on theoretical analysis,system dynamics method is used to analyze the influencing factors. The paperanalyzes the interaction relationship of influencing factors by causal feedback loop tofind out the influence direction of influencing factors. According to casual analysis，system dynamics model is built. The paper uses software Vensim PLE to realizeanalogue simulation by setting parameters and giving value to the parameters. Thesimulation results meet the validity check. In sensitivity analysis, the system showshighly sensitive to the relationship of interactive innovation, knowledge transfercapacity, knowledge absorptive capacity and knowledge transfer resistance. Thesimulation results show that the model could fit the practical knowledge transferprocess in interactive innovation of communities and enterprises. Finally, combiningwith the simulation results, the paper analyzes the path to improve knowledge transfereffect from interaction mechanism, knowledge operation mechanism and learningmechanism.