| At present,with the series of nation control policy to the real estate profession and the more and more competition of the local real estate, the development environment of the real estate was changed as well as the mode operation, product development, marketing plan and managed the technique. Many real estate enterprise have to face the crisis problem that the existence and development because old set of business model and the development method already can't adapt the new environment The real estate enterprise must come out from the old set of business model and managements To adapt the new environment, they should carry on the development conversion and the strategy choices actively and seek for a new strategic development way of thinking and mode which is healthy positive and also can developed continuously.The strategic conversion is a new thought of strategic management nowadays.It is the important investigate to the fast variety competes business enterprise of strategic counterplan .It is also important research contents belong to the business enterprise puts forward to reply the environment variety under newly the situation .This text develops the development conversion and strategies of the business enterprise to carry on the aggressive quest for the real estate, study how the real estate development business enterprise to carry on the strategic adjustment and the development conversions to the oneself when face the new environment, in order to reply the competition and the challenge more effectively.The text is the evidence research.I take a real estate company named ShiboXingyun in Yunnan as an example, then analyzed its development general situation and mode conversion .After that I putted forward the strategic environment and innovation for the company, finally I analyzed the mechanism and main counterplans of the developments mode implemented. |
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