Ecological Civilization Sight, Our Consumer Culture Study

Since the reform and open policy, our country enters the economic transition period. With the development of economic and social, Chinese consumption values are changing profoundly. Consumption culture domain appeared many positive cultural achievements reflecting social style. But at the same time, it also appeared a few conditions which are not suitable for our social and economic development. Especially in recent years, our country society appeared a series of wasted phenomenon abhorrent the construction of ecological civilization, such as the mutual comparisons, wasted seriously and so on. The phenomenon seriously hindered the ecological resources and the sustainable development of society and economy.Research consumer culture in ecological civilization horizon, the topic aims to explore kinds of measures of consumer culture which is suitable for the construction of ecological civilization requirements, from analyzing the basic connotation and value aim of ecological civilization requirements and analyzing the basic characteristics, the existing problems, and its reasons about Consumer culture at present. So our consumption culture construction will become a sustainable consumption culture, which is fair, reasonable moderate, the human and the nature harmonious.