The Research And Exploration Into Individuation Of The Han Post-80s' Bridal Wedding Dress

The marriage customs of all ethnic nations are changing along with the evolution of society and culture. Nowadays Eastern-Western marriage customs have resulted from the cultural shock between the Eastern and Western cultures. Despite the aggressive entry of western wedding dress into Chinese market, the traditional wedding dress still occupies a certain proportion, hence the situation of co-existence of Western and Eastern shares of market.With the rapid economical development and people's increasing aesthetic demand, our dressing has entered a new era of individuation. The brides'demand for their wedding dress has shift from renting to buying. Naturally the brides would like to have an individualized wedding dress which embodies high quality of the dress and personality of themselves.The research includes:the collection of relative materials, market investigation and study, analysis of representative pictures. The major research methods are sorting out the representative design patterns, making comparison between them, analyzing them, and summarizing the individuation design methods. The research and exploration into individuation of the Han Post-80s'bridal wedding dress aims to promote the development and innovation of brand and provide some guidance for the wedding dress industry; and the research of how the wedding dress manifests bridal individuation and taste on the wedding has significance for the customers.This thesis aims to point out the subsistent problems of the wedding dress market by analyzing the market status, and then puts forward reasonable suggestions to dress enterprises from the characteristics and consumption conception of the generation born in 1980s; the thesis also analyzes the reasons of individuation of wedding dress from multiple perspectives; it summarizes the characteristics of design elements, from both Western and Eastern angle; it puts forward the procedures and the design methods of individualized wedding dress in combination with customizing senior grande toilettes; the thesis puts forward that the individuation design of Post-80s'wedding dress should accord with the wedding theme with the design concept of "people-oriented", and probes into the design ideas of individuation of Post-80s by integrating the author's own practical experiences; finally the author gives a forecast about the development trend of wedding dress, i.e. the combination of art and science, mainstream of fashion-orientation, diversity and individuation, the trend of fashion and the more individualized and humanized service in the future.