Research For Optimizing The Vehicle Styling Development Process Of Shanghai Motor Passenger Technical Center

According to researching the inside and outside vehicle styling development process and case, this article concludes what is the status of inside and outside vehicle styling development process and analyzes the normal vehicle styling development process and what is the future tendency of vehicle styling. In addition, according to respectively analyzing the real case of vehicle styling development of Pan-Asia Motor Technical Center, Shanghai Passenger Motor Technical Center and Shanghai Volkswagen Company, this article summarizes up several key elements which will make effect to the vehicle styling development process, and then compares the features of vehicle styling development process of these three companies from the landscape orientation by which some shortages are concluded in the SMTC styling development process which includes the styling review, Concurrent Engineering, design change review and the application of development tools which have effects with the development time, cost and quality of shanghai passenger motor technical center.Finally, combined with some key elements involved, this essay rebuilds the vehicle styling development process of Shanghai Motor Passenger Vehicle Technical Center. The new process will include four aspects of contents as follows. Firstly, the design change process has been included in the styling development main process for improving the design change efficiency and quality. Secondly, strengthening the application of digital technology and applying the virtual reality technology for virtual styling review. Thirdly, strengthening the virtual styling model review based on virtual reality technology. Fourthly, strengthening the joining degree of the current-engineering and clarifying the responsibility current-engineers for saving the vehicle development time,...