Styling Design Research Of Zhengzhou Nissan Dongfeng Rich Pick-up

With the rapid development of automobile industry now, the new opportunity is bring to the pick up truck market.In Chinese Pickup truck market, the high-end pickup trucks are almost all foreign brands while domestic vehicles generally belong to low- end configuration,so there is great development potential in domestic pickup truck market. With the increasing awareness of the aesthetic and design,the domestic consumers’ aesthetic and appreciation level to automobile styling is rising higher and higher. So the importance of design has become increasingly prominent. How to accelerate the development of domestic pickup truck industry is both opportunities and challenges in the future.Through the styling features and style characteristics research of Zhengzhou Nissan Dongfeng Rich pickup truck, in combination with the market research and trend analysis, this topic tries to obtain the future development direction of the Rich pickup truck styling and provide some reference to Zhengzhou Nissan and the domestic pickup truck enterprises.Through the resolution of research object and the extraction of modeling expression elements such as key point, line, surface, this topic uses visual perception psychology and semantic differences expression method to analyze research object. Through the research of Rich pickup truck front, side and rear styling features, this topic finds out that the key words of Rich pickup truck styling features are steadiness,reticence, moderateness and standard.Through the above analysis to research object features and the research of market demand and fashion trends, this topic obtains the design idea of Rich pickup truck-- a new moderateness thought. The new pickup truck design ideas combine the market demand and car styling design trends to brand genetic characteristics. By reflecting the expression trend in its design, the function design can meet the market requirement.