| Nowadays,the design of furniture products is not only limited to the design of the appearance and performance of the product itself,but also in the process of product sales.In the process of product sales,the display of furniture products plays an important role in the process of consumers buying furniture products.Therefore furniture store serves as the space that shows furniture product,it is the design of space,it is the arrangement of atmosphere is played crucial role.A store design that can appeal to consumers and provide a comfortable choice for consumers is eligible.And the furniture is different,its materials are different,the surface texture is different,the display effect under the lamplight is different,How to create an atmosphere environment that can provide consumers with a positive mood in the furniture store is a subject worth exploring.On the basis of previous studies on furniture stores and lighting design,from the Angle of furniture material,to explore the lighting design of modern simple furniture store based on furniture material,and refer to the domestic and foreign scholars on commercial lighting and light atmosphere aspects of research,marketing,psychology,in market research conducted on the basis of experimental research,based on the furniture material were analyzed and summarized in this paper method of furniture store lighting design can draw lessons from.In this paper,we conducted a market research on the furniture stores of hongxing meikelong and ikea in Nanjing,the factors such as furniture product,lighting factor and visual effect of the furniture store are analyzed to better explore in the experiment.The experiment was built according to the real scale of the furniture store,and the subjective evaluation test was conducted on the atmosphere perception of different colors or materials in the light environment.By Analyzing the evaluation results using SPSS statistical software,so as to explore the furniture surface material characteristics,light environment and space perception,and the furniture store light environment design optimization of lighting design scheme is put forward.Through experimental research and experimental data analysis,under normal circumstances,the furniture store lighting design can refer to the following conclusions: Environmental lighting and key lighting are used color temperature 2800 K,warm shade,illumination 500 lx,higher illumination of the light design;It is suggested that the overall visual effect should be optimized with ambient lighting and key lighting in the setting of the lighting scene;If the lighting conditions are limited,the use of cold color temperature 6500 K light source,should also choose a higher illumination 500 lx to the lighting layout;In terms of material for 20-30-year-old young consumer groups,gold velvet material such strong sense of luster material is more attractive to buy.Finally,this article summarizes the shortcomings and problems in the previous market research and the experimental research based on the research,and forecast the future research. |