The Research On Design Of Commercial Storefront Based On Consumption Psychology

With the speedy social and economy development, the living standard of people is increasing day by day Consumption is no longer confined to meet the daily life of living requirement, but become to enjoy life emotional appeal has the cultural spirit. Consumer spending as the subject of the activities in consumption, play a leading role, so to consumer psychology research and guide became store design need to consider an important factor.First of all, based on the consumption psychology as research breakthrough point, through the data collection, on-the-spot investigation and questionnaire, all-round understand customers'consumption psychology, as stores design research foundation.Secondly, by the needs of the consumers, purchasing motivation analysis, Discusses the consumption psychology, such as design elements storefront signs, shop Windows, material texture, lighting, color and design research.Finally, the two design case under the vision from consumption psychology, this paper analyzes the psychological level when consumption storefronts design the importance of influencing factors.To store system comprehensive study design that the signboard design:stores advertisement, openness and the recognition, can instantly appeal to consumers, make love at first sight. Window has the promotion, selection and display commodities, and emotional attachment function, can set the bridge with consumer telepathic communication. Material and material texture characteristics, can build the good emotion atmosphere and comfortable touch, vision effect, which contributed to the realization of its consumption. Stores to induce, instigating color shade, adjust consumption mood, thus stimulates the desire for consumption. So from the perspective of consumption psychology research store space environment design, and can be effectively stimulation, the induced consumption, stimulate consumer purchasing desire.