Consumer Psychology On The Design Of Household Electrical Appliances

Consumer's psychology will influence the design of electric products used in house. The paper discusses this influence by researching correlative theory and designing. In author's opinion, the consumer's psychology will be detached into two parts that are marketing psychology and consumer's vision and feeling psychology, and this influence mainly comes from the following parts: consumer's brand psychology, form vision and feeling psychology and color vision and feeling psychology.Now, brand is pivotal for those corporations that produce electric products used in house to win the competitions, because consumers are directing their attention to brand. The paper researches how to create brand from the point of design. Form vision and feeling psychology is the bridge which connects products designer to consumers. The paper accepts the theory of Gestalt Psychology and sums up several methods used to design electric products used in house.In the author's opinion, color vision and feeling psychology is blurry, so he thinks that the color of nature and environment, the classical design method of color in life and the information coming from art and popular fashion will help to design the color of electric products used in house.