Urban Folk Culture And The Relationship Between The City's Image

With economic development and social progress, and the differences between cities on the intense competition, almost all cities in the fastest and largest capacity to carry out the construction of the building, as measured by the so-called image of the city construction, it is the sharing of "urbanization" will bring material to create when many of our urban culture and folk culture is facing a "class" crisis, more modern city, the city's historical memory and the value of traditional culture of the city orientation and way of life as the city folk, but farther and farther away from the people. However, the characteristic features of the city's development is inseparable from the capital city of culture, characteristics and culture of the city as an urban image construction of the theory of the essence, colorful image of the city to start construction, urban construction is now an urgent task and a top priority. Folk culture as a city of cultural symbols and ethos, is an important part of urban culture, urban development in the period of great development, should pay full attention to folk cultural heritage, so rich and colorful Chinese folk culture and the construction of our cities, urban culture has been developed simultaneously. Folk culture and modern civilization, docking, shape the city's image, enhance the character of urban culture, urban ethos of refined, has a very important role. "People in the folk tradition in the social and cultural traditions, was created by the people, enjoy and pass on the life and culture." In promoting the modern city of today, how we should look at the folk? How to understand the modern city? How the city's image-building and unity of folk cultural heritage, is a serious problem.In this paper, respectively, the analysis of urban culture and folk culture and their relationship with the city's image and the relationship between urban development, based on the integration of the urban folk culture, folk culture as a representative of the culture in the city has an important role in the integrity of the concept, and its Analysis the relationship between the city's image, and to illustrate Weifang city folk culture in the modern city image building, construction and marketing of practical significance.