The Research Of "Tian Fu Culture" Tourism Commodity Design From The Perspective Of City Image

With the development of economic globalization,the competition between cities has become more and more manifested.Among them,urban culture and urban image,as important resource elements of the city’s "soft power",have become increasingly prominent in nature.Nowadays,the research on the design of tourism commodities under the vision of Chengdu’s urban image is carried out,the urban image is shaped by the “TianFu Culture”,and the tourism commodities are used to promote the promotion of the urban image.Creating a unique city image is now an important means to promote rapid urban development.City image and city culture reflect the rich regional culture,which is the external expression of the city and the essence of the regional culture.In-depth study of urban cultural connotation,extract its symbolic elements,and let the city’s image play its important role.From the perspective of urban culture,urban tourism commodities are one of the important means to realize commercial value and a powerful way to spread culture.In order to continuously create a unique urban image,cities must inherit the essence of urban history and culture.This article focuses on the “Tianfu Culture” tourism product design research from the perspective of city image.First,it discusses the relevant concepts of city image and tourism product.Through literature and online reference comparison case analysis,again,through the investigation of Chengdu tourism product The status quo,found the current problems of tourism commodities on the market,and put forward relevant strategies for their problems.Finally,the article further analyzes the city image of Chengdu,extracts elements related to "Tianfu Culture",and conducts tourism related to "Tianfu Culture" through research on various aspects of tourists’ needs,combining the aesthetics and shopping tendencies of most tourists today.Commodities and publicize their city image.