Form Chases After Design Archetype

As the competition is becoming even more intense, customers tend to ask for products with diversity and individuality. However, the products flooding in people's lives is not so satisfactory, the users can not know the demand of themselves exactly, which has to be found by the designers personally. The thesis made a theoretical analysis on "without thought design" by the means of archetype ideology which is in realm of psychoanalysis psychologies, philosophies and art theories, in order to mine the potential demands of consumers and explore its significance on future's design.The whole thesis can be divided into four parts. The first part is a brief introduction of history of definition of "unconsciousness", its forming reasons and the paraphrase of this theory, which can be deemed as the theoretical foundation of the study "without thought design". In the second part, the author explained the definition of "without thought design" in the first place, and then gives a differentiation of some confusing ideas of designing, and at last briefly described the development history and the current state of "without thought design". The third part is an exploration of archetype, including tracing, explanations and paraphrases of the concept. Moreover, the concept of "design archetype" is introduced and explained systematically via archetypes of literature, art and architecture. On the basis of the research on design archetype, the thesis made some explorations on its appliance at last. In the way of design criticism and design creation can some designing problems and phenomena be solved and explained."Without Thought Design" is a people-oriented designing concept, and it has great theoretical and practical significance for study of contemporary designing art. With the essence of "form chases after design archetype", "without thought design" mainly studies "instincts" and "archetypes" of collective unconscious of human beings. In the process of designing, the designers may exert his subjectivity. What's more, the thesis also deems "designing prototypes" as a promising realm.