Research On Interaction Design Of Digital Reading Products Based On Unconscious Design

Modern cognitive psychology generally believes that there are two cognitive systems in the human brain: conscious and unconscious processing.Conscious processing is controllable;Unconscious processing is automatic and emotional.Both Freud and modern cognitive psychologists,such as Norman,believed that most of the brain's operations were unconscious,that it was effortless,rapid and automatic;Conscious thought is slow and laborious.Unconscious design is also called unthinking design or intuitive design.The core concept of unconscious design is "design into behavior",that is,the product should be used in the unconscious,users can use the product without thinking,thus greatly reducing the cognitive load of users.In recent years,people pay more attention to industrial design on the theory and method of unconscious design,while there is very little research on the unconscious design of products based on digital interface,and there is not a set of universal and effective design principles and methods.With the rapid development of mobile Internet and the widespread use of mobile devices,digital reading has become a common way of reading.Digital reading not only brings convenience to people,but also increases the cognitive load of reading.The visual design elements and interface layout presented by the mobile digital interface will affect the conscious and unconscious cognitive processing in the cognitive process of digital reading products,and then affect the cognitive load of the reading process.A reasonably designed digital interface that is easy for unconscious cognitive processing can effectively improve the information visual search efficiency,memory effect and decision level in the digital reading process,so as to reduce the cognitive load of the reading process from the design level.This paper mainly studies how to reasonably utilize people's unconscious cognitive processing to organize and construct digital interface information and optimize interface design,so as to reduce the cognitive load of users and improve the user experience of digital reading products.This paper first analyzes the relationship between unconscious cognition and interaction design,and then discusses the connotation,research methods and laws of unconscious cognition in different stages of psychological development.Secondly,the interaction design is deconstructed and divided into psychological model design andinterface design according to different design stages.Based on the cognitive theory analysis of each part,combining the theories and methods of unconscious cognition and interaction design,the principles of unconscious design of mental model,unconscious design of layout,unconscious design of component and unconscious design of style are put forward.And through the event related potential technology,using the learning-test experimental paradigm to propose principles of designing the style of the unconscious ICONS in the unconscious design principles for experimental verification,behavior and ERP experiment results show that the shallow processing when the brain was carried out on the image icon easier than abstract icon to unconscious memory encoding and extraction.Finally,the interactive design of digital reading products is carried out based on the unconscious cognition research,the unconscious interaction design method and the ERP experimental conclusion.