Research On Cultural Innovation Product Design Based On The Concept Of "Unconscious Design"

With the rapid development of economy and the continuous updating of technical means,the innovation-centered cultural and creative industry has developed into an important industry to promote the development of national economy.there are four types of problems in domestic cultural and creative product design,These problems not only hinder the development of cultural and creative product industry,but also hinder the dissemination of excellent traditional culture."Unconscious design" concept is a widely used design concept,the designer understand consumers "automatism",on the basis of the maximum use of consumers’ intuition and living habits,through the "conscious".cultural and historical factors,scene and environmental factors that affect people’s "unconscious behavior" are analyzed.Secondly,it sorts out the resource advantages and four types of problems of China’s cultural and creative products industry.This paper analyzes the "unconscious" "unconscious design" in the design of cultural and creative products.Again,on the basis of influence people "automatism" produced by the four factors,summed up the "unconscious behavior" in the light of consumer using the method of sensory mechanism to build the emotional context,follow consumer habits and memory of the implicit demand guide method,on the basis of culture and history of cultural prototype refining method,man-machine environment interaction method,in order to solve the problem of Chinese literature and product four types.Finally,four principles to be followed in the design of cultural and creative products based on the concept of "unconscious design" are summarized.In a word,the concept of "unconscious design" applies to the design of cultural and creative products.On the basis of paying attention to the "unconscious behavior" of consumers,cultural and creative products can better serve consumers and provide a new idea for the design of cultural and creative products.Figure 39;Table 2;Reference 50...