The Visual Design Researches On The Urban Street Pavement

In recent years, with accelerated the pace of development and cities, the streets in cities play an increasingly important role. Nowadays, the streets can meet People's daily needs, it also displays diverse visual image into urban construction of a beautiful scenery.However, the visual planning system of the urban streets is not perfect, the visual image of mess lead to confusing. The main manifestations are: Decorative pavement is not unified, so that street style is disordered. The logo on the pavement is disorderly, and so it can not be accurately visual recognition. The topic is a visual point of view about street pavement, so it can solve the visual problems on the urban street pavement. The guide information, cultural information and circulation information communicated to the passers by the visual surface, in order to enrich the streets road effect and increase the role of the pavement in the public space.First, the dissertation is defined the scope of urban streets pavement and it is knew the scope of the visual design on the pavement. Secondly, analysis of the problems on the street pavement and visual channel is minimum area on pavement, which is an important part of looking forward to developing by disseminating the two-way information. Then in the next chapter analyzes the principle of the visual design on the urban street pavement. By the principles of the visual aesthetics, harmony and unity, people-oriented and sustainable development to planning the visual image of the pavement, summarized the method of the visual design on pavement. The use of visual elements to express the intention of the perception, add to happiness by walking.In this fourth chapter, thinking the culture of the urban street pavement, and tap the city of traditional culture, exquisite refinement of visual symbols, making the pavement is aesthetic and has a unique local character. So it is making the city more familiar, regional and historical, and then expanding the new people's visual culture and the humanistic spirit space. Finally, an example to the visual design of Zhu Zhou city pavement, using the different visual symbols on the pavement can be shaped the unique style of street pavement. The research projects focus on the visual perspective of the urban streets pavement design, the use of functional and aesthetic design concepts make the form beauty of the visual, art features and spiritual content to be reflected on pavement. Thus it is showed the extraordinary charm of the city and provided a new thinking ways of the visual design to the urban street pavement.