Visual Recognition System Design Research Of High Speed Railway Station

In recent years, domestic based on a high iron hot and found the nanjing south after began operation visual identification system appear a series of problems, this thesis at home and abroad is all major cities traffic hub of the visual identity system design, the foundation of the construction of cultural personality and functional, and visual identification system for nanjing south of the construction and the actual use of the full study. According to the nanjing south visual identity system appear a series of questions, and focuses on the high speed rail station visual identification system design principle and design characteristics are analyzed, and the high iron station for visual identification system design thought, emotion cultural design ideas of were further demonstrated, for nanjing south of visual identification system design strategy and method provides Suggestions.This paper based on this, puts forward the "high iron station visual identity system design should be highlighted in the visual function, and on the basis of humanized service to improve, give full play to its humanistic care, and will assume the role of cultural communication, and show the image of the city of responsibility." Therefore, the nanjing south visual identification system should not only improve let passengers convenient, and arrive at the destination smoothly the visual function, and must consider the passengers high in iron station, a special environment prone to mental state, so as to improve the design of humanized service, and need to give consideration to the nanjing traditional culture protection and use of cultural resources advantage, give full play to the nanjing’s ancient capital of culture, the celebrity anecdotes and nanjing traditional arts and unique charm, creative design the perfect have humane care cultural characteristics of the nanjing south visual identification system.This paper insists the theory of the combination of practice and research methods. Through to the nanjing south on-the-spot investigation and combining domestic and foreign transport hub visual identification design outstanding case analysis, established the realization and functional, regional culture, art and humanization of nanjing south visual identification design goal. Will the nanjing south visual identification system design orientation in, the protection of the functional based on nanjing south continue building design "cultural ancient capital" train of thought, with "traditional culture modern design techniques deduce" design concept, nanjing, nanjing ancient culture will celebrity anecdotes and nanjing traditional craft art elements used in nanjing south in the visual design, to spread the nanjing regional culture and heritage and development of the traditional culture of nanjing purpose.