Study On Smart Grid Technology Application In Electricity Market

The construction of Smart Grid provide the new opportunities for the development of power marketing, it also brings the concept of smart power marketing. With the match of power generation,transmission,distribution, with the support of new technologies rapid development, such as advanced measurement,distributed energy access,information and communication, the existing traditional power marketing management model will be replaced by a new intelligent management model. Include the user,two-way interaction as the main features, including demand-side incentive management, real-time electricity trading, two-way interactive services portal, personalized value-added services, such as power marketing management model start a new smart grid applications in the power marketing.This paper describes the concept and history of smart grid, displaying the smart grid technology development at home and abroad. Through the examples in Ningbo, introduce the status,problems,prospects of intelligent power marketing. On this basis, analysis the revolutionary transformation brought by the new technology application for electric marketing management, study on the future electric marketing management model, try to provide the reference for electric marketing management research in the background of smart grid.