Personalized Research Methods Of Crafts Packaging Design

From the design point of view, personalized crafts packaging candle packaging technology in the market research to analyze and summarize the advantages of the brand in the fierce market competition, to be reflected through packaging design. Summarized the difference between ordinary product packaging design, packaging design and give personalized, explore the basic features of a personalized brand packaging design, and try to improve the added value of the arts and crafts brand from the packaging design of the information carrier. Thesis Candle packaging, for example, from the perspective of personalized packaging design, personalized packaging design to seize the consumer's emotions and desire to purchase, and suddenly the better overall image of the existing enterprises and expand the new prospects for the development of brand packaging design Therefore, personalized packaging design on crafts for the real icing on the cake, not only to meet basic functional requirements for packaged products, but also in appearance to form a unified brand image to show, this shaping of the corporate brand and product marketing has an important role.Pass different companies with different corporate cultures, the use of visual elements are not the same, find the concept of corporate culture, and the right visual elements, packaging design, arts and crafts industry has an important significance. In this paper, aimed at Candle market research and analysis conducted sufficient research to understand the corporate culture of Candle, find the Candle industry, corporate culture and the cultural differences between the other industries, through different cultural ideas and product attributes find the entry point of the packaging design and personalized packaging. Preliminary investigation to the specific layout, color, material, structural improvements and brand family show, so that the candle product packaging can better cater to the needs of consumers'purchasing, thus forming a series of packaging with the brand characteristics and enhance sales competitiveness. Final design to meet the the Consumer inner needs and brand strategy Candle packaging design.Packaging products is not only a symbol of the handicraft quality, it is a sign of the brand image, but also carries the important task of the spirit of the brand to convey to consumers. Can not only improve the stability of the explicit differences and quality of the product value based on a personalized packaging design, so customers have more trust, more importantly, is it appropriate to convey the brand's positioning, values and goals of consumers so that they find a sense of belonging in order to establish brand loyalty, and an effective shield against the temptation of competing brands.Therefore, handicraft packaging should be raised with personalized packaging design methods, to make the product stand out in a number of similar brands, the first appearance to attract the attention of consumers, thereby creating a desire to buy; followed by improved packaging structure, the packaging of the product fully recycled, will have a personalized design concept through to the end; to achieve to enhance brand image, to expand product sales and influence the purpose and implementation of personalized packaging design.