Personalized Packaging Design In The Background Of New Era

Consumer needs and desires of the new era has gradually become to personality, fashionand self expression. They can make a correct evaluation of packaging design for commodities inthe purchase of goods. They are more prominent self, the pursuit of fashion, respected brand, hasthe very strong sense of dependence on brand, enjoy the limited edition products bring to ayounger generation of pleasure.Personalized product packaging can not only from the function to protect the commodity,but also enhance the brand recognition and brand image. Many forms of different personalizedpackaging, the packaging of the text layout, graphic design, color rendering, function, materialand structure of a variety of breakthrough. Personalized packaging market promotion, in order toachieve the value and influence of the brand. Packaging design should be innovativeconsciousness into the design thought, innovation as the engine design. At the same time,packaging design to grasp the consumption trend of consumers, to build the brand cultureconnotation, observe the fresh design elements around, into the concept of innovation, theexperience of using different individual elements in the design process with benefits.With the rapid development of information globalization, China’s packaging industry is ina rapid development in the past20years has made remarkable achievements, but someenterprises to understand the product packaging also exist many problems and obstacles. Forexample: the lack of innovation, the consumer market segmentation is not homogeneous,packaging etc.. These undesirable phenomena can not meet the needs of consumers.Subsequently, many multinational companies have joined the Chinese consumer marketpackaging. Packaging enterprises in China is facing the hitherto unknown competition pressure.How to survive and develop in the fierce competition in the market. How to meet the challengesof Chinese packaging industry foreign packaging industry, increasingly become the subject ofpackaging enterprises.This paper analysis approach to personalized packaging design in the performance basedon. According to the background of the new era of consumer psychology demand anddevelopment trend, analysis of consumer demand for personalized packaging, and thedevelopment of the brand marketing strategy,and Analysis of the research status quo ofpersonalized packaging design at home and abroad. In the United States of America, Europe,Japanese related packaging industry analysis. The Chinese native packaging enlightenment.Aiming at the development status, personalized packaging design in our country developmentadvantages, analyzed in detail the problems. Therefore, many brands pay more attention to howto make the product more personalized and unique. How to talent showing itself in the manybrands. How to attract more consumer attention and perceptual emotional. This prompted theconsumer demand for aesthetic to the packaging of the products continue to improve, but also tomaximize the brand value.