Research On The Logistics Development Strategy Of Tianjin Port Chimbusco Company

With the speed up of the integration of the world economy, Shipping Industry has becoming more and more important. As a bunker company, Tianjin Chimbusco Marine Bunker CO., Ltd.(Tianjin Chimbusco) is a supporting company, who located in the core area of Tianjin Port and even the Binhai New Area which has special location advantage in the Bohai rim region and the Northeast Asia. In recent years, with the development of the economy and the Logistics of Jingjinji Region, the throughput of Tianjin Port is increasing year by year, which has break400million in2010. However, Tianjin Chimbusco, the sole bunker sub company of the Port, is now faced with challenge of its own development and market competition.With the development of the Costal port, China government has allowed more company into the bunker market of the bonded oil. The supply quantity got a steady increase during the sharp competition. Tianjin CHIMBUCO which held both by Tianjin Port and China Marine Bunker CO., Ltd. also got great impact. To avoid the risk of competition, the company has been looking for some scientific method, new development patterns, and profit growth point, in order to keep a consistent development and competitiveness of the company.As a bunker company, it's operable to find opportunity in the supply chain. Because of special business mode of the bunker company, expanding to the whole supply chain would be good to explore market and cut down the operating cost.Through deep analysis of the current situation of the bunker industry, region competition, the superiority and difficulty of the company, this thesis recognizes the advantage and disadvantage of the company, determining the strategy to be the logistics center in the Bohai Rim Region, and the choice, formulation, and implementation of the strategy is also demonstrated in the thesis.