Development And Utilization Of Television Drama Resource With The Example Of Provincial Satellite

The television drama as one of pulling ratings troika, has become the most powerful support of the provincial satellite TV revenue. To make profit in the fierce competition, the TV start operating the TV drama resource constantly. From an economic perspective, the TV drama resource is excavated deeply, for pursuing of the revenue maximization.The article, based on defining TV drama resources connotation and denotation, make detailed analysis of the development and utilization of the provincial TV drama. Focus on analyzing three phases of vertically combined TV drama industry from the perspective of industry chain, specifically, the control of the TV series resources, the innovation of broadcast platforms and the upgrade of marketing strategy. Finally tally up five aspects of law and experience.This article is completed with the adoption of media economy and positioning theory and hope to be helpful in development and integration of drama resources.