Audience Analysis Of Network Fantasy Novel

In the late 1980s, the Internet to begin to enter Chinese family. As one of important application of Internet network literature to appear before the netizens irresistible. The literature of the 20th century, many web site has established and reproduced some popularity high work, some very popular work by serial online to attract hits. These sites for starting point in later differentiation represented publicchinese qidian and other network literature published on the site, and mainly reprinted netease and sohu, sina, such as tencent portal also built up his own reading channel, the rise of these sites for network the rise of fantasy novel provided the foundation. In 2005, the top ten online novel the ranks of baidu in darkness, network fantasy novel "and" zhu xian "xiao bin chuan qi" and "huai dan shi zen yang lian cheng de " is how the top three, so called 2005 fantasy novel years. Over the years the rapid development of network fantasy novel is obvious to the popular fantasy novel, network has become a very worth studying phenomenon. This paper will fantasy novel of network the emergence and development of the network are introduced, and the audience to fantasy novel to make structural study and behavioral study, trying to find the fantasy novel this literature phenomenon network of popular background and reasons and audience basis.Introduces the popular fantasy novel network research background, this paper expounds the present situation. And the fantasy novel about network of predecessors' research did a literature review, this paper studies last thought and use of research methods. introduced network fantasy novel that the definition and characteristics, what kind of novels can be classified as network fantasy novel. And the status quo of network fantasy novel and market analysis, in order to reveal its get audience eventually, in the network so popular reasons.Use the China Internet network development statistics report for the data on the audience fantasy novel network, to draw the structural analysis on traditional network media and mobile network media in the relevant audience size, media contact, arrival rate, flow condition, etc, and analyze the quantitative information network fantasy novel the structural characteristics of audience.the fantasy novel of network audience behavior and psychological analysis, using "use and satisfy" the theoretical analysis of the audience entertainment psychological satisfaction, and escape from reality psychological satisfaction and various desire of satisfy. The reading psychology of audience analysis, explain the audience reading choice, the audience the formation and audience reading continuity of low-grade involved in state. Finally, using the theoretical analysis in the process of the propagation of some fantasy novel by both sides network interactive situation preached.