The Study On The Applcation Of Design Sketch Elements In Graphic Design

Sketch is the basis of visual arts. It uses a single color line or shading to depict the object's shape, proportion, structure, size, space and texture, etc. The sketch mainly includes basic sketch and design sketch, and the design sketch is the modeling foundation of creative design. The purpose of the design sketch is to create design arts, and it is a monochrome painting that based on the needs of the design arts and the regulation of sketch modeling. The design sketch is not only a model of creative design thinking, but also it improves the creative concept of a process. It joins idea and artistic expression together, and transmits design philosophy and creative perspective of people. The design sketch has three aspects:function, modeling and expression, and it increases creation and generalization by understanding the object.Modern graphic design focuses on the expression of human's inner world, therefore the design sketch studies natural object from inside to outside, and analyzes the object's microstructure. It rebuilds the structure, extends the idea and stimulates the creativity in different interspaces. In the modern logo design, we often see the logo design uses symbol of visual image and graphic image. It normally forms'simple and abstract geometric figures by abstracting the model repeatedly. It creates unique visual symbol by turning the abstraction to clear visual image. For example, the use of image thinking and creative-graphic in poster design has deep impressions such as'never forgot'and'love at first sight'This thesis firstly introduces the history and scientific connotation 'ofhe design sketch by analyzing the origin, characteristics.and presentation of the design sketch. Secondly, the thesis discusses the expression of the graphic design sketch elements. It reveals the necessary connection between the design sketch and design activities through three aspects:the expression of creative thinking and elements, graphic imagery, and the creation of geometric figures. Thirdly, the thesis describes how the design sketch can be used in the graphic design, which includes the logo design and the poster design. Finally, the thesis illustrates author's point s of view and future prospects.Through the study on the application of the design sketch elements in the graphic design, we can deeply understand that the design sketch is the basis of the graphic design. The design sketch is the source of the design idea, and it can cultivate creative idea. There are some certain links between the design sketch and the creative design. The design sketch is not only the foundation of the creative design, but also it unites the material level and spirit level together, as well as merging artistic level and functional level together.